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Smith Browning Direct, Inc.

Direct Marketing help from an expert
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Seminars, conferences, websites, books worth knowing about . . 

 

If you want to be successful as a direct marketer, you must commit yourself to continuing education.  Here are some sources of information to help you.


Public Seminars and Conferences where you can see Beth:

Just announced: Back by popular demand, Beth will conduct the pre-conference intensive DM University at DMA2010 Annual Conference, San Francisco, October 9-10, 2010 (click for more information or to register)
  • DMA Direct Marketing Institute (click here for more information or to register)
    • June 22-24, 2010 - New York, NY. DMA Seminar Center, 1120 Avenue of the Americas
    • August 9-11, 2010 - New York, NY. DMA Seminar Center, 1120 Avenue of the Americas.
    • December 6-9, 2010 - New York, NY. DMA Seminar Center, 1120 Avenue of the Americas.
    • December 13-15, 2010, Miami, NCDM Conference
  • Direct Marketing Certification from DMA. Beth Smith's Direct Marketing Institute seminar is a required course.
Beth's Recent Public Engagements:
  • The Taylor Institute for Direct Marketing, Interaction 2010, The University of Akron, Ohio, May 25, 2010.
    • "Direct Marketing in Today's Multi-Channel World" keynote address
    • "It Isn't Creative If It Doesn't Sell" workshop
  • Rocky Mountain DMA, Pepsi Center, Denver, CO – March 3, 2010
    • "Creating Irresistible Offers That Melt Away Inertia and Get a Response" workshop
    • "Direct Marketing in Today's Economy: How Successful Marketers are Integrating Multi-channel Campaigns" keynote address
  • DMA Direct Marketing Institute
    • April 6-8, 2010 - New York, NY. DMA Seminar Center, 1120 Avenue of the Americas.
    • December 7-9, 2009 - New York, NY. DMA Seminar Center, 1120 Avenue of the Americas.
  • DMA09 Annual Conference - "DM University" Pre-conference Intensive - October 17-18, 2009, San Diego. 
Good Information websites - These sites have free information plus member only sections:
 Direct Marketing Association - membership gives you discounts on direct marketing's most important industry events.  It's the only association that is dedicated to all direct marketers.
Target Marketing Magazine and Who's Mailing What archive of direct mail pieces
Marketing Sherpa - Marketing case studies and knowledge reports
Search Engine Land - Danny Sullivan's website with up-to-the minute reporting on important search news
eMarketer - Good resource for research and analysis on digital marketing, media and trends from 3,000 sources
Eight by Eight - Amy Africa is considered one of the top website usability experts and works with product marketing companies worldwide
USPS Deliver Magazine and USPS Direct Mail - The US Postal Service has a wealth of research, marketing and guidelines for direct mailers
 Direct Marketing Educational Foundation (for college students and educators)
 
Books worth reading:
Successful Direct Marketing Methods 8th Edition by Stone and Jacobs (#1 book used to teach direct marketing at universities)
The Loyalty Effect by Frederick Reichheld
Winning Results With Google Adwords, 2nd edition by Andrew Goodman
Steal These Ideas by Steve Cone
Call Beth Smith at 928.203.9420
to discuss your company's direct marketing needs.