|
Beth Smith
35-year Award Winning
Direct Marketer
20-year Direct Marketing Instructor
Creator and Educational Director of DMA's Direct Marketing Institute
Beth's Clients Include:
Adobe
American Express
RCI/Wyndham
China Post
Cisco
Google
Microsoft
IBM
Harland Clarke
MGM Mirage
U.S. Postal Service
Compassion
Time, Inc.
Xerox
|
 35-year direct marketing expert
Beth Smith is an expert in customer loyalty and data-driven direct marketing programs. She founded her direct marketing strategic consulting firm Smith Browning Direct, Inc. in 1988 and has worked with both business-to-business and consumer marketers internationally. Beth started her career in Boston at Epsilon, the leading direct/database marketing company. At Epsilon she held several positions over 15 years, including Creative Director, VP of Account Management, and VP of Marketing - where she was responsible for all new business sales and marketing efforts. While at Epsilon Beth led teams who won numerous regional and international awards, including direct marketing's prestigious Echo awards.
Creator and Educational Director - America's most successful direct marketing seminar Beth Smith has helped more than 10,000 professionals master the essentials of direct marketing through her popular public and private seminars, which she has taught for 35 years. Click here to see what attendes say about her seminars.
Beth has taught direct marketing in Europe, Canada, South Africa, Asia, and Australia in addition to the U.S. She has been the featured speaker at numerous direct marketing meetings and conferences in the U.S., as well as in South Africa and Australia.
For the past 15 years, in addition to her consulting, Beth has been the Educational Director for two of the U.S. Direct Marketing Association's most popular seminars - the Direct Marketing Institute and the Direct Marketing Essentials Seminar. Beth's training seminars always get top ratings from attendees because she covers essential strategies with tangible examples and tactics that can be put to work immediately.
Beth conducts her DM University in Boston at DMA:2011 Pre-conference Intensive, October 1-2.
 October 2010: Beth is awarded Honorary Professor, Technical College of China Post.
 Beth received the Direct Marketing Educational Foundation's Edward N. Mayer Award for Education Leadership. This Award is based on an individual’s lifetime contributions to the advancement of direct marketing education, including contribution of effective ideas, concepts, teaching materials or literature in the field.
Click below to sign up for Beth Smith's public live DMA seminars:
Direct Marketing Institute |
